What is reselling and why is it a good idea for your business?
If you want to build a business selling products online, you don’t need to come up with a revolutionary product idea yourself. You can also build a business by reselling existing products.
Reselling products can be a great idea for your business if you, for example, have expertise in a specific niche area or if you have great marketing skills to attract new customers.
Many businesses resell products online, but it is also possible to resell products in a physical store.
Table of contents:
- What is reselling?
- How can buying and reselling benefit my business?
- What can I resell?
- Resell frient smart home devices
What is reselling?
As a reseller, you buy fully developed products from manufacturers or other retailers and sell them to customers in your webshop or physical store, making you the middleman between manufacturers and customers.
You can choose to have your own storage and shipping business, or you can find a distributor that operates as a drop shipper and thus takes care of shipping the products for you.
Reselling is a quick way to build your own business without having to develop a new product line.
How can buying and reselling benefit my business?
- Make use of your niche expertise
If you are already an expert in a specific niche, you and your customers can benefit from that knowledge. You can use that expertise to build a shop selling the most sought-after products in your niche and offer your customers valuable advice on whichproduct is the right one for them.
You can also offer benefits based on your experiences, such as reviews or customer support, giving the customer a great experience buying from your shop.
- Quickly start your own business
By reselling products, you are able to quickly start your own business without spending years developing your own product line.
- Offer a large variety of products
As you do not have to develop products yourself when reselling, you are able to quickly compile a large variety of products in your online shop. In your shop, you can provide your customers with a variety of goods they need, making it convenient for them to find different products in one place.
- Sell known brands
As a reseller, you are able to sell products from companies that your customers already know. By offering popular brands at a good price, you can easily catch the interest of customers who are looking for this specific product.
Selling known brands further can increase the trust consumers have in your business.
What can I resell?
When starting a reselling business, you first need to identify what kind of products you want to sell in your shop. You can resell virtually any kind of product – from fast-moving consumer goods (FMCG) to furniture or electronics.
Below you can find a list of possible products you could sell in your shop.
- Smart home devices
The smart home sector is one of the fastest-growing industries and offers ample opportunity for business. More and more consumers are adopting smart home technologies and are looking for a place to buy the products.
Get to know more about the benefits of selling smart home devices (link to blog post)
- Clothes
Clothing is one of the most common products to resell. There are many big shops already out there, but if you find your niche and get your first customers, you can quickly build a profitable business selling clothes.
And as there are always new styles and product lines available, this business never gets old.
- Food
The number of consumers buying food online has increased rapidly in recent years.
Be it because they simply are too busy to shop, because they want to avoid crowded supermarkets, or because they are looking for specific foods they cannot get at every grocery store – selling food online offers large opportunities for your business.
- Sustainable products
With the climate crisis gaining more and more attention, many consumers are looking for more sustainable alternatives to their everyday purchases.
Specializing in green products opens up a large variety of products you can sell in your shop. From natural cosmetics or low-impact foods to technological devices that help save energy, there is little that is not available in a more sustainable version.
Resell frient smart home devices
If you are looking to resell smart home devices, take a look at the frient product line.
frient offers Zigbee-based smart home devices of high quality. Designed in Denmark, the frients are reliable, mature, and high-quality products. All sensors are Zigbee-certified and based on more than 10 years of experience in developing IoT devices.
The frients are easy to install and require little maintenance – so they will not create trouble (meaning support cases) for your reselling business.
