frient Privacy Policy

At frient, we are committed to protect and respect the privacy of anyone visiting our site or using our products. Whether you are a first-time visitor, returning customer, or one of our business partners, we always respect the privacy of your data.

Your privacy is important. Please read our Privacy Policy carefully so you can learn how we process and use your shared information and data.

This privacy policy covers our use of your personal information that is collected through, or in connection with, this site ( By submitting your personal data to us, you have given us your permission for disclosures referred to in this policy.

Who is responsible for the personal information collected on this site?

frient A/S controls the personal data collected on this site.

"frient", "we"/"us"/"our" means frient A/S; "frient products” and “frient devices” includes all frient products and services; and "our website" refers to the frient website.

If you are in the European Economic Area (EEA), for the purposes of the EU General Data Protection Regulation 2016/679 (GDPR), the data controller is frient A/S, Tangen 6, 8200 Aarhus, Denmark.

Use of your personal information

The purpose of our website is to inform you of who we are, and the products we offer.

The information we collect is for internal analysis. These analyses are about the number of visitors who come to our website and general usage patterns to measure the effectiveness and to improve the usability of our websites and its features/content.

Furthermore, the data we collect is primarily used to customize and improve our website, content, and/or the layout of our pages for each individual visitor. However, it is also used to notify users about upcoming updates to our website or organization, and in general, to keep us informed about the preferences of our audience and customers.

We use your personal information for the purpose of operating our business, delivering, improving, and customizing our website and solutions, sending external marketing and other communications related to our business, and for other legitimate purposes permitted by applicable law.

To give you a better overview, here are some of the ways we use your data:

  • Analyzing, supporting, and improving our products and your online experience on our website and social media pages.
  • Perform market research about frient products users to improve our marketing
  • Personalize and customize our website
  • To enhance our newsletters, marketing campaigns, and other external communications.

In accordance with GDPR-policy, you can edit all of your communication preferences at any time. Learn more about the deletion of your data in the individual access and correction section of this privacy policy.

Types of information covered by our privacy policy

The Information you actively share with us

If you use our contact forms, sign up for our newsletter or participate in a digital event/contest on social media where you actively share and provide us with information about yourself, that data may be collected by us, and it might be saved for later use. This can include marketing campaigns and newsletters.

We collect and use this personal information (including name and email) to provide you with the best possible services such as communication material regarding frient and our products.

The Information we automatically collect from you

Aside from the data you actively share with us, we also collect and use automated data through your usage of our services (website). Your automatic user-generated data consists of a unique ID and technical information about your computer, tablet or smartphone, IP-number, and geographical location.

We use this information for a variety of purposes. Primarily, we use your user-generated data to see how you interact with our content, from where and what country our website is being visited, and to improve our website infrastructure.

Third-party tracking software

We use tracking software from third party companies. The tracking software helps us get relevant statistical data about our audience, our website performance, and more. We collect statistical data to ensure that we can provide you with relevant advertising, promotional communication, re-marketing campaigns, Facebook ads, and more.

We are not responsible for the accuracy of any information provided by third parties or third-party policies or practices.

Your personal information when entering or coming from other websites

At frient A/S, we are not responsible for the privacy policies and practices of other websites even if:

  • You have accessed the third party website using links directly from our website; or
  • You are linked directly to our website from a third-party website.

We recommend you always read the Privacy Policy of each website you visit. Moreover, that you contact the owner or operator of these sites if you have any concerns or questions regarding their policies.

The use of Cookies

frient uses automatic data collection tools to store some information (commonly known as a “cookie”) on your computer when you visit our site. We are able to read these cookies for informational purposes when you re-visit our website.

We use cookies to keep track of your use of our website, validate your identity, remember your e-mail and preferences, to tailor our website to meet your personal interests and to improve our services and website to benefit your frient experience.

Cookies ensure anonymous aggregated research data and contain no name nor address information or any information that will enable anyone to contact you via telephone, email, or any other means.

Most browsers today allow you to refuse to accept cookies from websites. However, enabling “block all cookies” can have a negative impact on the features, usability, and stability of our website and affect your experience. Use this setting at your own risk.

For how long do we store your information?

We will keep your information for as long as it is necessary to keep you informed about frient products, features, and other services until you request us to erase it, or for as long as the law otherwise permits.

Changes to this policy

We may, at any time, modify or update this privacy policy, so it is important you review it frequently. If we make changes, we will revise this policy to reflect such changes. Furthermore, we will revise the effective date included at the beginning of this policy. If we make significant revisions to our privacy policy, we will notify you via email or by posting a notice on our website.

Individual access and correction

If you resident in the EEA, you have the right to access your personal information, correct your data if it is inaccurate or incomplete, or erase any personal data we have collected about you through our website and/or other services. You also have the right to data portability and the right to restrict or object to frient’s way of processing your personal data.

In addition to the above, you have the right to withdraw your consent to us processing your personal data (or provide it to third parties to process) for marketing purposes or purposes materially different than for which it was originally collected or subsequently authorized by you at any time. You can easily do this by clicking the “Unsubscribe” button at the bottom of any email you receive from us.

We will accept your request unless we have compelling legitimate grounds for the processing which override your interests and rights, or if we need to continue to process the data to establish, exercise or defend legal claims.

How to contact us?

If you have any questions or comments regarding our privacy policy or your personal data, feel free to contact us at:

Should you have any complaints or concerns regarding our privacy policy, please contact us at the above email address. We take all claims of potential breaches of privacy laws and regulations seriously.

We do our best to answer all of your questions as soon as possible.